UK's cheapest mobile contract launched by Tesco

Thursday, 12 August 2010 12:00

Supermarket giant Tesco is to offer the 'cheapest sim-only mobile phone tariff in the UK', giving customers 100 minutes and unlimited texts for just £6 a month.

The budget deal is based on a one-month rolling contract so users are not tied down and can easily switch to a better deal should they find one.

Tesco say the no-frills contract, which does not include internet data usage, is aimed at younger users who predominantly communicate via text messages but do not have much spare cash.

Ernest Doku of uSwtich.com said: "This deal screams value. Tesco Mobile is a proven success in the 'no-frills' sector, already selling plenty in the prepay space and adopting a similar tack with its first pay monthly efforts. Offering unlimited texts for £6 is certainly compelling to those looking for savings on their bill, and SIM-only means not having to shell out for a phone, keeping costs low.

"Early feedback from consumers is that Tesco Mobile already offers great value and deals like this will only serve to reinforce that message, helping them pull traffic from the high street retailers. By keeping things simple and just offering consumers a cheaper deal that works with their current handset, and which can be set up on the spot, Tesco mobile is giving the big boys in the mobile market a run for their money."

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