LV= new pet insurance

Thursday, 24 January 2008 12:00

LV= is launching new insurance for cats and dogs.

Two levels of cover are available - Essential and Premier - for dogs and cats aged from eight weeks. No upper age limits stand.

Prices for cat insurance start at £5 a month and for dog insurance at £7 a month.

The polices from LV=, the insurance brand of the Liverpool Victoria Friendly Society, also include cover for advertising and reward if a pet goes missing, boarding fees if the owner is hospitalised, and helplines offering bereavement counselling and legal advice.

Andrew Beard, head of business development at LV=, said: "When developing these products we really wanted to provide pet owners with value for money cover that offer peace of mind with no hidden clauses or nasty surprises.

"Pet insurance has never been more important for pet owners. As the types of treatment available increase, thanks to developments in medical technology, so do vet fees.

"Whereas five years ago many pet owners could have afforded the majority of treatments, now some claims run into thousands of pounds, meaning it is beyond many peoples financial ability."

A ten per cent discount is available for people buying online and a five per cent discount is in place for those buying multiple policies.

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