Standard Life to sell LV= protection plans

LV= revamps critical illness cover

LV= has made changes to its critical illness insurance, increasing the number of conditions and partial payments covered.
LV= boosts investment linked annuity rates

Retirement specialist LV= has announced increases of up to 20 per cent on its investment linked Pension Income Plus Annuity rates.

Wednesday, 26 November 2008 12:00

Standard Life customers can now take advantage of LV='s protection products after the two firms formed a new partnership.

Under the new deal, LV= - the Liverpool Victoria Friendly Society - will provide its Income Protection Plan and whole-of-life 50 Plus Plan through Standard Life's direct telesales team.

While LV= will deal with the underwriting, administration and maintenance of the products, Standard Life will take charge of marketing and sales.

Stuart Tragheim, of LV=, said: "We have an award-winning product and service expertise in protection, and Standard Life recognised our financial strength, and our ability to deliver bespoke product solutions for customers."

He added: "This partnership builds on our substantial experience in packaging life and general insurance products for the customers of other like-minded organisations."

LV= already provides its products through Nationwide Building Society, Help the Aged and Royal College of Midwives, among other organisations.

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