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Thursday, 21 February 2008 12:00

Friendly society LV= is to offer free financial check-ups on its website.

The financial check-up - available at www.lv.com/advice - is aimed at providing guidance before making a decision to contact a financial adviser.

The guide asks simple questions about mortgages, savings, and life insurance, before showing high priorities in people's finances.

Robin Willison, financial advice services director at LV=, said: "Our overall aim is to make financial advice more accessible to consumers, and the new online Financial Check-up provides a rapid and valuable 'first step' assessment of their financial needs.

"In many cases our members and customers are looking for help and assistance with their finances before contacting, or meeting with, a financial adviser. 'Financial Check-up' delivers this in a convenient and intuitive manner."

Twitter: My Finances