LV= cuts life insurance costs

Monday, 07 April 2008 12:00

Insurance company LV= is cutting prices on its term and critical illness (CI) insurance policies in its Flexible Protection Plan.

Some 53 per cent of rates will be cut.

A typical 30-year-old man with a 25-year term combined life and CI policy will see premiums drop to £25.97 a month from £27.00.

A woman aged 30 will see premiums fall from £6.20 to £5.82.

Chris McFarlane, head of protection at LV=, said: "This latest rate review activity is another great example of our commitment to providing quality, competitive protection solutions, for both financial advisers and their clients.

"Advisers continue to play an important role in helping consumers understand their financial needs and the value of protection, and these improvements ensure our protection covers continue to be both accessible and attractive."

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