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Friday, 16 October 2009 12:00

Aviva is rewarding customers who make simple, healthy lifestyle changes with a 15 per cent discount off their health insurance policy.

People taking out the MyHealthCounts policy, part of Aviva's Health Solutions plan, will receive the money off their renewal premium as part of the insurer's latest advertising campaign.

The initiative, which aims to encourage people to improve their health, also includes a free health check to anyone taking out a Health Solutions policy before the end of November.

Dr Doug Wright, Aviva's principal clinical health consultant, said: "We want to help people to improve their health and protect themselves and their loved ones.

"We also want to support and reward people for putting proactive measures in place to improve their healthy. That is why we introduced MyHealthCounts."

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