RIAS: Over-50s home insurance savings

Friday, 13 November 2009 12:00

RIAS is urging over-50s to take advantage of the savings it is offering on its home insurance policy, which include up to 35 per cent no claims discount.

The insurer said customers who are active members of a Neighbourhood Watch scheme or who purchase buildings and contents cover together can also make the most of savings on their home cover.

It is highlighting these features of its policy in a new advertising campaign which promotes its over-50s customers as active, busy and experienced people in a bid to stamp out the stereotypical images of the older generations.

Sarah Howe, marketing director at RIAS, said: "By really understanding over-50s consumers we have produced an engaging series of adverts to support our ambition of becoming the first choice financial retailer for the over-50s."

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