LV= adds life insurance to moneysupermarket

Tuesday, 17 March 2009 12:00

LV= has announced that both its level and decreasing term assurance products and optional critical illness cover, are now available on price comparison website moneysupermarket.com

The move will allow customers to directly compare LV= insurance with competitor offers. This is the first time LV= has put its protection products on a third party website.

Robin Willison, LV= financial advice director said: "It's great that potential customers will now be able to compare the value and features of our life insurance against a number of other providers in the market.

"We are conscious of the financial pressures that many people are facing at the moment, and this move will demonstrate how competitive we are."

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