New life cover policy launched by LV=

Wednesday, 19 May 2010 12:00

A new life cover plan has been launched by LV= to provide financial care to loved ones.

The policy can be taken out over the internet and includes a lump sum payment if the holder dies before the end of the term and a slightly reduced terminal illness payout.

Mark Jones, LV='s head of protection, said: "No one likes to think of themselves or their loved ones dying . This product caters for those who . just want affordable, reliable cover."

It is thought that nearly half of Brits do not have life insurance, but the average cost of raising a child is £200,000.

Generally the policy is up-and-running after 20 minutes and it starts from £5.

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