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Friday, 17 September 2010 12:00

AXA Wealth has unveiled its new model business.

The organisation's chief executive officer Mike Kellard said the company wanted to look for new ways of thinking and improved customer-centric solutions.

He explained the main focus of AXA Wealth is on the needs of the high-net worth and mass-affluent consumers - which is a group accounting for 80 per cent of the nation's wealth.

Mr Kellard claimed the new proposition is unit-linked based with the investment process at its core and is "offering open architecture complemented by our Architas multi-manager and model portfolio services".

This gives financial advisers access to the full range of onshore and offshore funds, he added.

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