Barclaycard game makes a splash
Barclaycard has made financial services history by launching a mobile phone game which can be downloaded on iTunes or at Apple stores.
Waterslide Extreme is a nine-level game where the player must steer a character down a treacherous waterslide in the quickest time whilst collecting points and avoiding hazards.
It runs along the same theme as the Barclaycard advertising campaign which has a man careering down a waterslide.
Barclaycard launched the game in a bid to highlight its commitment to finding new ways to connect with current and potential customers.
Paul Troy, head of advertising for the credit card provider, said: "The launch of the iPhone Waterslide Extreme game is a first in financial services.
"The Waterslide ad has engaged millions online and this game gives consumers the opportunity to go on the Waterslide themselves."
The game is available to download from mid-July.
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